Marketing

Sustainable, Ethical & Market-Ready Marketing

Purpose-led marketing that connects rural producers to markets, strengthens products and brands, and anchors growth in ethics and sustainability. We focus on innovation, linkages, and responsible practices for the benefit of producers, businesses, and consumers.

10k+ BuyersAcross online & retail
200+ SKUsShowcased via NE Fresh
Pan-NERural-to-urban linkages
Marketing — market linkages, value addition, and partnerships
Marketing in action

Marketing at SDS

We prioritize a sustainable marketing approach—covering market linkages, product development, systems, production conditions, product characteristics, and value-based support—so producers can compete fairly and grow responsibly.

Market Linkages & Access

SDS bridges rural producers with consumers, retailers, and institutional buyers. Through NE Fresh—an online farm-to-fork store—FPCs reach 10,000+ buyers with 200+ products, building dependable demand.

Value Addition & Product Development

Cleaning, processing, packaging, and branding elevate raw produce into premium goods—meeting standards, capturing higher prices, and opening new segments.

Business & Operational Support

Business planning, market research, risk assessment, and financial management for enterprises and FPOs—plus credit linkages to finance growth.

Partnerships & Networking

We cultivate partnerships with government, CSR, private sector, and international organizations—unlocking technology, market intelligence, and retail platforms for reach and resilience.

Producers showcasing products to buyers
Packaging and branding for value addition
Public–private partnerships and retail networks